Adarsh Thampy

Session : Why Content Marketing Is Really
The Future of Marketing?
Time : 05:15pm – 05:50pm

1 Tell us more about how you became interested in WordPress, what about it drives your continued interest?”
I have been blogging from 2006 onwards and I have tried a lot of platforms- both free and paid. As someone who’s into marketing, I wanted a platform which was stable, easy to customize, and had a great community. WordPress perfectly fits the description. Over the past few years WordPress has evolved tremendously and is becoming easier to use and feature rich with each version that gets released. I recommend WordPress to all my clients- not just for blogging, but for building their entire site using WordPress. I doubt if there is anything WordPress cant do these days. Gone are the days when it was just a blogging platform.

2 Can you share your favorite WP Plugin with us
There are a couple of plugins that I use for all my installations as well as my client sites. They are WordPress SEO Plugin by Yoast, Gravity forms, Akismet, Redirection, and W3 Total Cache.

3 Can you share your favorite WP theme with us
Genesis framework by Studiopress. I use the genesis framework and child themes for all my sites as well as for my clients. I used to use Thesis framework, but switched about a year back to Genesis completely.

4 Is WordPress an effective platform for getting your message across ?
Definitely. As a marketer and business owner, I want to focus my efforts on my business rather than worrying about the technicalities. WordPress helps me focus on my business by making it easy to publish content.

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